oracelle for MBFW

Since the Relaunch & Rebranding of the Mercedes-Benz Fashion Week Berlin to MBFW - OPERATED BY fashion savvy creative production agency nowadays, oracelle is responsible for all communications & channels of the accessible fashion week platform.

WHY DOES THIS PROJECT MATTER TO US?

shaping the local cultural landscape is crucial to us at oracelle, as we ourselves are professionals of the Art and fashion industry. we know About the magic and importance of culture and we also understand the struggles and needs of Creatives. That is why we love to help building a platform where all sorts of creatives can work together and represent their skills not only to the trade public, but also to a broad audience. May this be the presenting Fashion designers, the production, the photographers, the graphic designers, the film makers - there are just so many people involved.

WHAT’S THE ORACELLE JOB FOR THIS PROJECT?

I. COMMUNICATION STRATEGY, BRAND BUILDING, PR & COMMUNICATIONS

After setting up the communicative brand positioning and strategy, we welcomed press representatives as well as influencers to the new concept for the first time in January 2018 TO PRESENT A condensed cross-section of the german fashion landscape to press representatives, stylists, influencers and other trade public. for the first time in history of berlin fashion week, the broad public was able to join the fashion platform via a live stream.

II. LIVE STREAM PRODUCTION

Within our work for mbfw, we are also responsible for the content and executive production of the MBFW LIVE STREAM that gives insights about MBFW and the fashion industry in Germany.

A 12-hour steady-on content stream, packed with information and insights that are both relevant to the end-consumer as well as the trade public.

We produce content pieces, stream all shows on the schedule live, visit the designers backstage on-site and feature the German fashion press within live interviews.

To represent an even bigger picture on creatives working in the industry, we set up a collaboration with Berlin Fashion Film Festival and represent street style photographers and the looks from the streets of Berlin within the Stream.

III. INSTAGRAM ALL-YEAR

Furthermore, we are extremely happy to be the all-year hosts of the MBFW.berlin instagram channels that provides all-year fashion inspiration for the MBFW ONLINE communitY THAT GREW TO OVER 30.000 PEOPLE Within only a year.

We’re glad to be part of this great project AND CAN’T THANK THE TEAM and Partners ENOUGH FOR ALL trust in the german creative scene, THE HARD WORK & EFFORT TO MAKE THIS EVENT come to life TWICE A YEAR!

Love,

Team oracelle

Images: @MBFW.berlin | all pics by Tonya Matyu