SINCE THE RELAUNCH OF GUCCI MAKE-UP BY ALESSANDRO MICHELE IN MAY 2019, ORACELLE IS RESPONSIBLE FOR ALL ON-GOING DACH / GERMANY COMMUNICATIONS OF THE BRAND’S BEAUTY PRODUCTS.

WHY DOES THIS PROJECT MATTER TO US?

since day one, we are big fans of the creative vision as well as socio-cultural view on fashion, ALessandro michele lives and creates with gucci. leveraging this positive, inclusive and open-minded approach to the creation of a beauty line and merging it with the assets of a luxurious beauty product with maximum perfomance, it was of course our dream to be able to make this product and its amazing Campaign as well as brand story a success in DACH/Germany.

WHAT’S THE ORACELLE JOB FOR THIS PROJECT?

I. LAUNCH COMMUNICATIONS, PR, INFLUENCER RELATIONS & LOCAL IMPLEMENTATION OF GLOBAL STRATEGIES

FOR THE german launch of Gucci Make-up and it’s first drop of 58 luxurious lipsticks in 3 FORMULARS, WE IMPLEMENTED THE LOCAL PRess AND INFLUENCER SEEDING, organized exclusive press trips AND DEVELOPED ON-BRAND EDITORIAL STORYLINES WITH THE GERMAN MEDIA LANDSCAPE, like video and photo productions, interviews and further comprehensive brand stories that introduced the world of gucci beauty to the german market with a focus on the exclusive availability at kadewe berlin.